The Hunt for New Markets
Toye, Kenning & Spencer
Fortunately, there was a lot of the original Guillaume Henri Toye’s rugged determination to survive in the bearded William Henry. With disaster staring him in the face he decided he mist find fresh outlest for the work of his craftsmen. So he turned his attention, energies and skills to making high quality regalia for the rapidly growing market provided by friendly societies and masonic lodges. In addition, Toye began making the beautifully embroidered and hand painted banners for the emergent, and then beautifully dressed, trades unions together with their ornamental sashes.
That however was not the only solution required. The societies which provided the bread and butter of the business invariably met during the winter months, which in turn meant a slack summer period. To overcome this and keep the work force intact, the company began making sporting trophies and cups.